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Are Outdoor Advertising Campaigns Worth It?

Outdoor Advertising (OA) is one of the oldest forms of marketing ever used, but with a recent surge in digital OA led by permanent digital billboards and portable VMS displays, many are asking the question if it’s worth doubling down on the physical advertising space.  Online advertising revolutionised the way brands market to consumers. They can reach consumers most hours of the day in the comfort of their own home, and thanks to this convenience, thousands of brands moved all

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